UGC Creatives
Concept, script, creator direction. Real-creator UGC where trust matters; AI-assisted volume on top of funnel. Hooks tested fast, winners scaled.
Growth partner · est. 2019
I run growth for ecom and CPG brands, like I’d run my own.
Chris Appelgren — founder of The Kingkong Agency.
Growth partner to 85+ brands across ecom, apps, CPG, and SaaS.
Trusted by 85+ brands.
Read The Label
House:ID
Hygo
Estrid
Happy Socks
Shewy
HOPE Stockholm
Mode Cold Brew
Ortolab
WYDE Footwear
RS Robin Söderling
Sniph
Apotea
NOCCO
Zalando
Coffydoor
Stiga Sports
Vitamin Well
SATS
Gaston Luga
Boozt
iDeal of Sweden
Imove
Revolution Race
AWAN
MR GREEN
Nordic Skin
Thirdlove
Veronica Virta
Bangerhead
Aimo Share
Parken Zoo
Aqua Dental
Care of Carl
Granit
Nakd
Wildling by Ladybase Love
Not Just Leather
Scorett
IAMRUNBOX
Juniper
Lifeseeds
Vitalplus
Astrid
Inabo
TwoTwo
ARK of Sweden
Scandinaviansmiles
Tengo Sports
Golf Sky
Humbleton
Olara Home
Lilikoi
Haqqy Life
Hoppy
Ludere
Arakii
Ella
Read The Label
House:ID
Hygo
Estrid
Happy Socks
Shewy
HOPE Stockholm
Mode Cold Brew
Ortolab
WYDE Footwear
RS Robin Söderling
Sniph
Apotea
NOCCO
Zalando
Coffydoor
Stiga Sports
Vitamin Well
SATS
Gaston Luga
Boozt
iDeal of Sweden
Imove
Revolution Race
AWAN
MR GREEN
Nordic Skin
Thirdlove
Veronica Virta
Bangerhead
Aimo Share
Parken Zoo
Aqua Dental
Care of Carl
Granit
Nakd
Wildling by Ladybase Love
Not Just Leather
Scorett
IAMRUNBOX
Juniper
Lifeseeds
Vitalplus
Astrid
Inabo
TwoTwo
ARK of Sweden
Scandinaviansmiles
Tengo Sports
Golf Sky
Humbleton
Olara Home
Lilikoi
Haqqy Life
Hoppy
Ludere
Arakii
Ella
The work
Three pillars. One system.
Most brands pay three vendors for UGC, creative, and retention — and wonder why nothing compounds. I run them as one engine.
Paid Acquisition
Account architecture, funnel-level strategy — cold, warm, retargeting. Daily optimization across Meta and Google. Built to converge UGC, static, and motion at scale with landing-page alignment.
Retention
Klaviyo-native lifecycle. Campaign calendars, flow architecture, LTV-to-CAC analysis. The signal that feeds back into the creative engine.
Selected work
The brands I’ve grown.
What scaling looks like when profit is the measure.
Ortolab
2.7M SEK
year-one revenue from zero
WYDE Footwear
€1.5M
annual revenue, profitable bootstrapped scale
Estrid
14–25%
MoM CAC reduction, three months running
Mode Cold Brew
12×
revenue scale, 18 months
AWAN
+100%
MoM revenue, no ad budget increase
HOPE Stockholm
16M SEK
annual ecom, year one
Aimo Share
−66%
CPL reduction while doubling volume
Not Just Leather
400K SEK
monthly recurring, 4 months post-launch
Ortolab
2.7M SEK
year-one revenue from zero
WYDE Footwear
€1.5M
annual revenue, profitable bootstrapped scale
Estrid
14–25%
MoM CAC reduction, three months running
Mode Cold Brew
12×
revenue scale, 18 months
AWAN
+100%
MoM revenue, no ad budget increase
HOPE Stockholm
16M SEK
annual ecom, year one
Aimo Share
−66%
CPL reduction while doubling volume
Not Just Leather
400K SEK
monthly recurring, 4 months post-launch
— What they said
Chris is one of my best friends — which is exactly why I trusted him with WYDE when we launched. We'd never run a paid ad in our lives. Four months in, we'd hit 1M SEK in our first year. Year two we did close to 10M SEK. He doesn't operate like a vendor. He operates like the business is his.
Melker Svärd · WYDE Footwear
Chris grasped the essence of our brand from day one and translated it into Meta and TikTok ads that worked. His ability to collaborate with content creators who truly embody our target audience is a testament to his strategic thinking. The UGC he produced didn't just boost our brand's authenticity — it significantly improved our customer acquisition costs. Choosing to work with Chris was a decision we'll always be glad we made.
Working with Chris has been a game-changer for our marketing efforts. His ability to craft compelling Meta and TikTok ads, along with his knack for creating UGC that resonates with our target audience, significantly lowered our customer acquisition costs. The innovative approach and attention to detail have consistently impressed us — our CMO is constantly amazed by the results. Chris isn't just creative — he's a strategic partner who delivers exceptional value.
Jonas Rooth · Not Just Leather
— The POV
Profit is the measure.
Top-line growth without profit is theater. The number that matters is what lands in your account after the campaigns run. That’s how I measure every engagement, from 10M SEK launches to 12× scales.
Read the full POV