Drive consistent month-over-month CAC reduction at scale across multiple European markets simultaneously, with a creative pipeline that could keep up with the testing volume paid social demands.
The brand
Estrid is a vegan razor and deodorant subscription brand for everyone — sold across 15+ European markets, with subscription as the core business model.
The challenge
Estrid needed to drive consistent month-over-month CAC reduction at scale across multiple European markets simultaneously, with a creative pipeline that could keep up with the testing volume paid social efficiency requires.
The work
Built the paid social engine alongside Estrid’s in-house team, ran UGC creative at testing volume, and operated the Content Creator program end-to-end — sourcing, directing, and producing creator content that converted.
Three workstreams, one operator, one feedback loop.