Launch a DTC ecommerce store from near-zero — no advertising presence, no creative pipeline, no proof of concept that the brand could scale beyond the parent business’s wholesale model.
The brand
Ortolab sells orthopedically advanced footbeds and insoles for Swedish consumers — an offshoot of the established Löplabbet brand, launched as a standalone DTC ecommerce business in 2021.
The challenge
When I came on board, Ortolab was launching its DTC ecommerce store from near-zero. No advertising presence, no creative pipeline, no proof of concept that the brand could scale beyond the parent business’s wholesale model.
The work
Built the full advertising stack from scratch: customer target audience clarification, performance marketing across Meta and Google, a new website build with conversion optimization, and ongoing creative production guidance.
The engine ran continuously — every test feeding back into the next.