Launch the ecom store from scratch with zero prior paid advertising experience, build the entire paid acquisition function from day one, and prove the channel out fast enough to support Y1 inventory and growth decisions.
The brand
WYDE is a Swedish footwear brand selling direct-to-consumer through its ecommerce store, founded and run by Melker Svärd.
The challenge
WYDE was launching their ecommerce store from scratch with zero paid advertising experience. They needed a partner to build the entire paid acquisition function from day one — strategy, creative, execution — and prove the channel out fast enough to support inventory and growth decisions.
The work
Came in at launch as full growth partner. Built the paid acquisition engine from zero — strategy, account architecture, creative production, testing cadence.
Ran intensively for the first 4–5 months to validate the channel and establish the foundation WYDE could compound on.