Validate an ecommerce proof of concept, build a subscription business from scratch, and scale customer acquisition through content volume Mode couldn't produce internally — all on CPG margins where there’s no room for sloppy CAC.
The brand
Mode Cold Brew is a Swedish functional coffee brand selling cold brew on a subscription model. Founded in 2016, the brand donates 10% of profit to the Tim Bergling (Avicii) Foundation. Mode moved from a traditional retail and wholesale base into direct-to-consumer ecommerce.
The challenge
Mode needed to validate an ecommerce proof of concept, build a subscription business model from scratch, and scale customer acquisition through content volume the brand couldn’t produce internally.
CPG margins are thin. Shipping eats what’s left. There was no room for sloppy CAC — every customer had to be acquired at the right price, then meticulously brought back.
The work
Subscription build
- Subscription model implementation end-to-end — from product page to billing logic to retention flow
- Lifecycle architecture built for repeat purchase as the core unit economic, not an afterthought
Influencer program
- 6× collaborations per week sustained throughout the engagement
- Creator sourcing and direction handled in-house as a continuous pipeline, not seasonal campaigns
Paid acquisition
- Creative-led testing rhythm across Meta and TikTok
- TikTok creative tuned aggressively enough to hit a record-low 39 kr CPA
- Overall CPA down 43% across the partnership window