Scale online sales into a meaningful revenue channel alongside an established retail and wholesale business, with paid social driving profitable acquisition for a premium fashion audience and UGC keeping pace with the testing cadence required.
What they sell
HOPE is a Swedish fashion brand founded in 2001 — contemporary, gender-neutral design with a focus on tailoring, denim, and modern essentials. Sold across 20 markets, through 9 HOPE Shops, 300+ retailers, and direct ecommerce.
The challenge
HOPE had what most digital-native brands wish they had: a real retail business. Nine owned shops, 300+ wholesale partners, two decades of equity. The constraint wasn’t credibility — it was treating online as a meaningful revenue channel alongside that established footprint.
That meant two things at once. Paid social had to drive profitable acquisition for a premium fashion audience — a notoriously inefficient one. And UGC creative had to keep pace with the testing cadence required, without breaking the editorial tone HOPE is built on.
The work
Paid social
- Performance management across Meta and TikTok — funnel architecture built for considered purchase, not impulse
- Spend scaled in line with online revenue contribution rather than at the expense of brand
- Premium-audience targeting tuned for taste-led conversion, not discount-led pressure
UGC creative
- UGC production tailored to HOPE’s contemporary brand voice — performance that didn’t read as performance
- Creator sourcing aligned with the audience HOPE was built for, not generic UGC pool casts
- Testing volume held high while editorial coherence held tight
What changed
The online channel scaled into a meaningful contribution to total revenue — 16M SEK annually — sitting alongside HOPE’s established retail and wholesale business rather than competing with it. Customer acquisition costs improved as the UGC engine matured. And the creative direction proved that performance work and editorial brand voice aren’t a trade-off — they compound when the same operator handles both.